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3BM is an employee owned architecture and planning firm that are the first mutual joint venture to spin out of local government. It brings together an experienced team from three high performing London Local Authorities; The London Borough of Hammersmith and Fulham, The Royal Borough of Kensington and Chelsea and The City of Westminster.
Currently working at 3BM, my role has varied throughout the 5 years, from developing company assets aligning with brand guidelines to ensure consistency in 3BM’s visual identity such as marketing materials, social media content, annual Christmas cards, charity promotions, company presentations and videos, through to assisting in the company’s rebrand to develop new visual identity, logo (using Adobe Illustrator), symbols, colours and brand guidelines. Including providing ad hoc support to external developers during website rebrand.
Here is a mixture of graphic design, print design, social media assets, photography and videography I worked on as a Graphic Designer at 3BM.
Company Rebrand
3BM went through a complete rebrand in 2021 and alongside the rebrand came a host of assets that needed to be redesigned from marketing material, logos, company literature, presentations and much more.
Brand guidelines created so employees understand the Dos and Don’ts with the new logo.
Here is how my rebrand of the logo was utilised across different platforms.
Office Branding
Conference Marketing Stands
Company Presentation & Print Literature
Here are screenshots of presentations created using InDesign for client meetings to win new business (total of 19 pages).
Here is a leaflet I created in 2018 with the old 3BM branding to present to clients (total of 16 pages, A4 landscape).
Motion & Videography
At 3BM they pushed video quite a bit as I found the majority of our target audience responded well to video content especially if it was relatable.
Here is one part of a video series I created for National Apprenticeship Week 2022, filmed, directed and edited by me.
Social Media Content
Creating on trend social media content to be posted through 3BM’s social channels.
Watch Youtube Short - Charity fundraising hitting 30% percent of total target.
Photography & Editing
Occasionally, I would go onsite to one of our completed projects and take some photos. Here are some of the photographed and edited (using Photoshop) images I have taken.
