St John Ambulance - Annual Report

St John Ambulance Annual Report

Large-scale projects such as annual reports are never accomplished in isolation; they entail the collaborative efforts of a dedicated team working tirelessly to bring them to fruition. As lead designer, a key responsibility was design, ensuring all elements of the annual report followed the brand code in a way which was engaging and appealing to the audience, for example: developing infographics to display complex information. In addition, storytelling was an important aspect of the annual report as this ensures flow and structure to encourage the advice to explore more of the document.

Ensuring the project timeline and scope was a key action involving working cross-functionally with the Chief of Staff, Chief of Finance, CEO and Brand Director. The document was distributed on the annual St John Day with 2000 attendees and uploaded/optimised for the website and social media promotional campaign. Here's a link to download the full report.

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